The Umbrellas have shared their new single/video “She Buys Herself Flowers” and announced their self-titled debut LP. The Umbrellas is due out on August 6th, 2021 via Slumberland Records.
The band explains the meaning behind the single & video:
“’She Buys Herself Flowers’ is about finding value and worth in oneself instead of dwelling on what that-one-person-said-that-one-time. Keith wrote the catchy riff and we all worked off of it to create a song that lingers around like a short story. The video was made when we stayed with our good friend Zoë Zag in LA. All five of us crammed in her car and ran around town with her pointing at things for us to climb on top of or underneath. She went on to Xerox each still into a video that immortalizes the freedom of touring and finding solace through friendship and music.”
The San Francisco bay area has long been an important outpost of the International Pop Underground, from the 90s heyday of The Aislers Set and The Fairways to the string of legendary popfests in the early 00s and more recently to a DIY pop resurgence with bands like The Mantles, Flowertown and The Reds, Pinks & Purples.