New York City rock band The Men are today announcing their latest full-length Buyer Beware and sharing the lead single and opening track “Pony”—a piece of blistering garage-punk out everywhere now. Buyer Beware lands February 28th 2025 via London-based independent record label Fuzz Club.
Talking about “Pony’” The Men’s Mark Perro says: “This one picked up the name Pony cuz it felt a little sugary and sweet. It was one of those things that just came out when we talked about the song and it stuck. I’m really happy with the fuzz tones we got on here, and the harmony vocals from Nick [Chiericozzi] and Jess [Poplawski] take this to another level. Lyrically, it’s about that transitional moment – when the jig is up.”
“When you gonna stop running?” The Men demand to know in opening line of “Pony,” the blistering first track and lead single from the New York rock quartet’s forthcoming album, Buyer Beware (Fuzz Club Records, 2025). Make no mistake—this is no sign of an existential crisis, but rather a call to arms for a band that has never stood still for very long. By their own count, Buyer Beware is their 15th album since their debut We Are The Men (2009), and their 4th for Fuzz Club following New York City (2023), Fuzz Club Sessions No. 20 (2023), and Manhattan Fire (2024). But this doesn’t count the limited tapes (like Live in Zagreb), singles or splits—so you might as well stop trying to count. The Men have a work ethic as old school as their rock roots, yet despite the hustle they never appear to be rushing, a contradiction that somehow naturally resolves itself through their music, reconciling with Zen-like balance the raw fury of punk rock with the minimalist austerity of Steve Reich (or, outside of music, Mark Rothko).
Buyer Beware marks The Men’s fifth collaboration with recording engineer Travis Harrison (Guided by Voices, Built to Spill)—six if you include Harrison’s mastering on last year’s Manhattan Fire. At this point, Harrison is finely attuned to the nuances of the group’s dynamics—Nick Chiericozzi (guitar/vocals), Kevin Faulkner (bass), Mark Perro (guitar/vocals), and Rich Samis (drums). Recording direct to tape, Harrison captures the raw, confrontational fever of their stage shows without sacrificing their introspective undercurrents. The result is undoubtedly their most aggressive album since Leave Home (2009), and their most psychedelic since Immaculada (2011). But Buyer Beware is no mere return to their roots—The Men have always moved forward while remaining true to themselves (“Softly like a river flows / Steady as she goes,” as they sang in “River Flows” from New York City and Fuzz Club Sessions No. 20).
A clarion call for troubled times signaled by its title, Buyer Beware finds The Men tackling questions both personal and political, imploring themselves and listeners to take a long hard look in the mirror and at their surroundings. “The world’s on fire, what did you expect?” asks “Tombstone,” before fatalistically announcing in the chorus, “I don’t care / Don’t care for time / Time’s as far / As a man can draw a line.” And the titular “Buyer Beware” is an autobiographical song describing the devil’s bargain of the artist’s journey, the urge to create and the never-ending chase of inspiration. “The muse got a lot to say / I like it that way / And if we should ever meet / My life would be complete / It’s her I serve / As I hang on my last nerve / You got to roll / You got to writhe / To miss the swing / Of the scythe”
The Men’s sound and vision has never been more primal or apocalyptic. “Fire sermon / now listen to me / burn what you see / burn everything” they bellow on “Fire Sermon,” a song that’s both an invocation of darkness and a cosmic call for renewal and rebirth. On “The Path,” a doom metal-inspired dirge, they repeat the mystic mantra, “The King of Death can never behold the man that walks the path,” And on the cacophonous finale, “Get My Soul,” they declare once and for all, “The future is caving in but I ain’t gonna live that way / You’re never gonna get my soul.”
Buyer Beware is a defiant, if not triumphant, declaration of survival. Eighteen years, umpteen releases, and countless shows later—The Men are still riding tall in the saddle. The band began the album by asking “When you gonna stop running?” Their answer couldn’t be more clear: The Men have no intention of standing still or shutting up, they have no intention of going gentle into that proverbial good night (or bad, as the case may be). As they sang in “Pony,” “The world is ending / grab a seat / enjoy the ride.” Tomorrow might be many things, but as long as The Men are around, it won’t be quiet.
BUYER BEWARE: PRE-ORDER
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- The Men – “Pony” [Video] - November 27, 2024