Hovvdy – “True Love” [Video]

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Austin TX duo Hovvdy have announced their new album and Grand Jury debut, True Love, with a video for the album’s title track and lead single. The album was co-produced by Andrew Sarlo (Bon Iver, Big Thief) and recorded at his studio in Los Angeles throughout 2020. It will officially hit your playlist on October 1, 2021.

Hovvdy’s fourth album follows a surprisingly folksy and beautifully determined course, just hinting at the lo-fi layers of the project’s DIY origins. A nod to their roots and a reach for more, True Love maturely embraces the best of the duo’s hyper-genuine, chin-up qualities.

The album’s on-the-nose title encapsulates the LP’s elemental look at relationships – familial, romantic, friendly – and that desire to capture them in a bottle. Since the release of their last album, both Charlie Martin and Will Taylor have married their partners and Will became a father.

“For each Hovvdy record there’s always been a song that kinda shocks my system, kinda jolts me into a brand new and inspired place. This was definitely that song for me,” says Martin of the title track. “I remember writing it and feeling a rush of excitement — crying a lot honestly. it feels so good to express love and appreciation when you really fucking mean it. but it’s hard to feel worthy of love, of something so rare, and all we can do is try to measure up — that’s what that last part is all about.”

You can pre-order the new album HERE.

Fire Note Staff

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