Brendan Benson – “Richest Man” [Video]

The Raconteurs frontman, Brendan Benson, has shared the Wartella-directed video for “Richest Man,” the newest single from his first solo LP in almost seven years, DEAR LIFE and first album for Third Man Records which is out April 24. You can pre-order the album HERE.

“This was a very different video making experience,” Benson said. “I had to pantomime the whole thing with notes from Wartella (who lives in another city), about the different scenes. I had to hold an imaginary umbrella and arrange an imaginary vase with flowers. It was all very mysterious and I had no idea if I was doing a good job or anything until it came back after being animated. Turns out I’m a pretty good mime!”

Benson finds himself in an enviable spot as he enters the third decade of a remarkably creative, consistently idiosyncratic career – an accomplished frontman, musician, songwriter, producer, band member, husband, and dad. DEAR LIFE marks this consummate polymath’s most inventive and upbeat work thus far, an 11-track song cycle about life, love, family, fatherhood, and the pure joy of making music. Produced and almost entirely performed by Benson at his own Readymade Studio in Nashville, the album sees the Michigan-born, Nashville-based artist – and co-founder, with Jack White, of The Raconteurs – reveling in a more modernist approach than ever before, fueled by a heady brew of cannabis, hip-hop, and a newly discovered interest in software drum programming.

Benson has been live-streaming a song from his Instagram every day as part of his “Boy In A Bubble” series — tune in at 4:20pm CT every day HERE.