Soccer Mommy announces her new full-length album, Sometimes, Forever which will be released on June 24th via Loma Vista Recordings. Produced by Daniel Lopatin of Oneohtrix Point Never, this album cements Sophie Allison’s status as one of the most gifted songwriters making rock music right now. It sees Allison once again tapping into the turn-of-the-millenium sensibilities she’s known for, as she advances her self-made sonic world beyond the present and into the future with experimental-minded production, an expanded moodboard of vintage touchstones, and some of her most sophisticated songwriting to date. Inspired by the concept that neither sorrow nor happiness is permanent, Sometimes, Forever is a fresh peek into the mind of an artist who synthesizes everything — retro sounds, personal tumult, the relatable disorder of modern life — into original music that feels built to last a long time. Maybe even forever.
The first peek into Sophie Allison’s boldest and most aesthetically adventurous work yet is the compulsively replayable and consummate banger “Shotgun,” which likens romance to a chemical high without the gnarly comedown. “‘Shotgun’ is all about the joys of losing yourself in love,” explains Allison. “I wanted it to capture the little moments in a relationship that stick with you.” Sometimes, Forever is partly inspired by the push and pull between Allison’s desire to make meaningful art and her skepticism about the mechanics of careerism, as well as the artless administrative chaos that comes with it. The Kevin Lombardo-directed video depicts this struggle beautifully.