Who: Based in Austin, Texas, Hovvdy (pronounced “howdy”) is the writing and recording project of Charlie Martin and Will Taylor. The duo, both primarily drummers, first met in the fall of 2014 and quickly bonded over a love for quiet music. Cranberry is their sophomore record.
Sound: If you are into current soft intricate warm jangly rock like Ultimate Painting, Pinegrove, (Sandy) Alex G or past favorites such as Low and Yo La Tengo then Hovvdy should be a great new listen for you to check out.
TFN Final Take: Pacing is everything and on Hovvdy’s sophomore record, Cranberry, the Austin duo of Charlie Martin and Will Taylor take you on a soft ride through 12 new tracks over 33 minutes. These disguised pop tunes have a way to get in your head with every well-placed strum of guitar, every stroke of the keys and every soft hit of the skins. This gentle wave is Hovvdy’s success because the record never tires even though the group maintains a very similar mood and execution through the entire album. What I really liked about Cranberry is the subtle bit of haze that Hovvdy places over their layered vocals. They are a little bit lo-fi and a little bit bedroom pop that consistently pulls a catchy tune together. Hovvdy is a band to just put on, relax and let Cranberry take you to another place.
– Reviewed by Thomas Wilde