The Recording Industry Association of America (RIAA) announced the integration of streams to its historic Gold & Platinum (G&P) Program, the industry’s premier award for recognizing artistic achievement in the marketplace. On-demand audio and/or video song streams will now be counted towards the 500,000 (Gold), 1,000,000 (Platinum) and 2,000,000 plus (multi-Platinum) thresholds required for G&P’s Digital Single Award certification.
The new expansion of the G&P Program – the approach, methodology and formula – was the culmination of a year-long project by the RIAA and a variety of label marketing, business and data analysis executives, in which the RIAA examined comprehensive information comparing data on digital downloads to similar data on on-demand audio and video streams. The RIAA also closely consulted with NARM/digitalmusic.org, many digital music services, artist managers and industry leaders. It is important to note the new certification approach, including the formula of 100 streams being equivalent to one download, is an approximate barometer of comparative consumer activity; the financial value of streams and downloads were not factored into the equation.
You can read the full press release HERE.