The Pretty Flowers – “To Be So Cool” [Video]

Watch The Pretty Flowers Ride Around in “To Be So Cool”

Los Angeles-based The Pretty Flowers have shared the video for “To Be So Cool,” the new single off their upcoming album Never Felt Bitter, out March 27 via Chicago’s Forge Again Records.

Directed by Tambi Haron and shot by Sami Drasin, the clip finds the band performing in the back of a moving pickup truck. No frills, no staging. Just the song, the road, and whatever’s flying past behind them. It suits “To Be So Cool” exactly right.

The song does what the best ones do: makes falling apart feel completely inevitable. Built around a massive, bruising hook, it traces the slow wreckage of something that probably wasn’t going to survive anyway. Matchsticks, heretics, superbloom trampled underfoot. The imagery sticks around long after the track ends.

Vocalist and guitarist Noah Green puts it this way: “The lyrics just seemed to kind of flow and I didn’t try and overthink writing them at the time. Some months later when I was watching Withnail & I for the umpteenth time, I noticed that the lyrics seemed to connect to the film, in how the ‘I’ character sees Withnail going through life.”

Never Felt Bitter was recorded between a borrowed hilltop house above the Pacific and Studio Red in North Hollywood, and the record carries that lived-in tension throughout. You’ll catch echoes of The Replacements and Elliott Smith woven in, but the Pretty Flowers aren’t borrowing anyone’s sound. This one is theirs.

Pre-order Never Felt Bitter here.