GUV: GUV III [Album Review]

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GUV
GUV III
Run For Cover Records [2022]

The Fire Note headphone approved

In the spring of 2020, Ben Cook — a.k.a. GUV — was grounded in New Mexico due to the pandemic. Along with his bandmates, they quarantined and ended up staying for 9 months. The creative flow took place and the group produced not one but two records. GUV III is the first collection of tracks from the New Mexico sessions (GUV IV to come later) and features an extremely catchy power pop masterclass that circles around the healing power of love and how to find it in all of your surroundings.

Must like GUV I and II, the power pop formula has not changed as the group once again channels Teenage Fanclub and Big Star but I would argue the group sounds tighter than ever. Every melody, every guitar strum, and every drum beat sound perfectly placed like nothing is out of order. Most of the 11 tracks snap to this upbeat hum as you are almost forced to sing along. Even on the Beatlesque closer, “April Of My Life,” that finds the band turning the volume down and highlighting the harmonies like a good Whitney track, GUV come off as experts in the genre.

GUV III rivals the groups best work to date and will be one of the strongest power pop records you hear this year. Each track has the ability to be your next earworm as they are memorable and possess an innovative timeless appeal. It may have taken a long isolated road for GUV to get to this place but GUV III shines from all their sacrifices!

KEY TRACKS
“Couldn’t Leave You If I Tried” / “Good Time” / “She Don’t Cry For Anyone”

ARTISTS WITH SIMILAR FIRE
Oso Oso / The Wonders / Fountains Of Wayne

GUV REVIEW HISTORY
GUV II (2019) / GUV I (2019)

GUV LINKS
Website | Instagram | Twitter | Run For Cover Records

A lifelong fan of new music—spent the '90s working in a record store and producing alternative video shows. In the 2000s, that passion shifted online with blogging, diving headfirst into the indie scene and always on the lookout for the next great release. Still here, still listening, and still sharing the best of what’s new.

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