London-based punk trio Dream Wife – Rakel Mjöll, Bella Podpadec and Alice Go – released their sophomore album So When You Gonna… last week via Lucky Number, earning Rough Trade’s coveted title of Album of the Month. So When You Gonna… was produced and mixed by Bjork-producer Marta Salogni, deals with topics such as miscarriage and gender equality, was made entirely by a non-male engineering team, and follows the band’s critically acclaimed self-titled debut from 2018. The record is currently charting in the UK at #8, and is on track for a strong chart debut.
Dream Wife are donating all proceeds from digital Bandcamp orders of So When You Gonna… to Black Minds Matter and Gendered Intelligence. Black Minds Matter connects Black individuals and families with professional and mental health services across the U.K., and Gendered Intelligence aims to increase understandings of gender diversity, working with the trans community and those who impact on trans lives, with a focus on supporting young trans people aged 8-25.
Additionally, Dream Wife will embark on a virtual instore album tour of the UK’s finest independent record shops this week. Yesterday they visited Rough Trade, who named So When You Gonna… Album of the Month, and will visit Banquet (July 7), Piccadilly (July 8) and Drift Records (July 9) at 7pm UK each day.
Since the band’s debut, Dream Wife have played support slots with the likes of Garbage, Sleigh Bells and The Kills, sold-out international headline shows, secured syncs in shows like Orange is The New Black, all the while using their platform to lift up other womxn and non-binary creatives with empowering messages and their “girls to the front” ethos. In addition to the new record, Dream Wife also have a new podcast series, entitled So When You Gonna…where each episode is a one-on-one interview with a different industry professional about how exactly they managed to hone their craft. With a gender divide in music production currently estimated at around ninety-five percent male to five percent female, the podcast is part of the band’s continued effort to support womxn and non-binary creatives. Listen to the podcast series HERE.
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