Uni Boys: Buy This Now! [Album Review]

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Uni Boys
Buy This Now!
Curation Records [2023]

The Fire Note headphone approved

Buy This Now! is the newest release from California’s Uni Boys. The album’s 12 songs, delving into themes of love and loneliness in the modern world, stand out as a timeless gem that captures the essence of the classic power pop era. The album works perfectly as it blends infectious melodies with a raw, energetic sound, solidifying Uni Boys’ place at the forefront of the current indie scene.

The album kicks off with the irresistibly catchy “Let’s Watch A Movie,” setting the tone for what’s to come. From the jangly guitars to the dynamic rhythm section, Uni Boys immediately showcase their ability to craft songs that are as memorable as they are foot-tappers. The dual lead vocals from Noah Nash and Reza Matin are a perfect match for the band’s sound, conveying both vulnerability and swagger with equal finesse.

One of the standout tracks, “Two Years,” epitomizes the power pop genre at its best. The infectious chorus and anthemic guitar riffs make it an instant classic. It’s a song that captures the longing and restlessness of youth, resonating with listeners on a visceral level. The balance between heartfelt lyricism and upbeat instrumentation is a testament to Uni Boys’ songwriting prowess.

Recorded by Michael and Brian D’Addario of The Lemon Twigs, Buy This Now! offers a modern snapshot reminiscent of early groups like Shoes, Dwight Twilley Band, and The Plimsouls. This type of honest rock and roll is a power-pop junkie’s dream, while the band can lay down harmonies with some of the best, such as Sloan, The Posies, and Big Star. Throughout the album, Uni Boys showcase their versatility, as the band’s ability to infuse their music with a sense of urgency and contagious energy propels the listener forward, leaving you wanting more!

“Let’s Watch A Movie” / “Down To The City” / “Two Years”

The Plimsouls / Shoes / The dB’s

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Christopher Anthony
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