This just looks cool. Third Man Records now has a booth that creates up to an 111 second vinyl recording. The booth uses the highest quality aluminum substrate lacquers. These blanks offer the best fidelity for cold needle record cutting and can be played dozens and dozens of times without any noticeable audio degradation.
Jack White tried it out and below you can hear his version of Loretta Lynn’s “Coal Miner’s Daughter” straight from the booth.